These are exciting transformational times for Racing Bulls and NEFT, two companies who share Austrian roots, with the rapidly expanding vodka producer seeing Formula 1, through our team, as the ideal vehicle to promote the NEFT Vodka Brand and expand its global footprint.
Published | Jan 1 2121
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Quality, innovation and sustainability are at the heart of this global ultra-premium vodka Brand; concepts that it shares with Formula 1 and our team. Its two key tenets are sustainability and giving back. NEFT’s sustainability efforts are focused on minimizing its environmental impact throughout the entire production process via methods that are aimed at preserving the environment for the sake of generations to come.
NEFT’s packaging is as innovative as its product delivered in a recyclable, heat resistant unbreakable barrel that not only keeps its contents cold for several hours, even in warm temperatures and climates, and can also be taken places where glass is forbidden.
The award-winning vodka is the result of NEFT’s founder, Ekaterina Kuzmina’s, vision to produce a spirit made with two super-clean ingredients: non-GMO rye and Austrian crystal-clear spring water, with no additives; applying sustainable choices while aiming to raise environmental consciousness in its industry – all of which aligns perfectly with the pinnacle of motorsport and Scuderia AlphaTauri’s net zero goals.
Opening at the end of 2017, it was immediately apparent that True Laurel was special. Esquire magazine dubbed it one of the best new bars in the country for 2018, but I’d already called it in January at Time Out, knowing in a city of a few hundred bars that surpass the best in many a global city, this was destination-worthy.
Why? Well, when you start with a superb two-Michelin-starred restaurant Lazy Bear, and have its gifted chef, David Barzelay, and bar director, Nicolas Torres, behind the food and cocktails, it already has running start. Then enter uber-talented chef de cuisine Geoff Davis to take the menu on to ultimate bar food.
Why? Well, when you start with a superb two-Michelin-starred restaurant Lazy Bear, and have its gifted chef, David Barzelay, and bar director, Nicolas Torres, behind the food and cocktails, it already has running start. Then enter uber-talented chef de cuisine Geoff Davis to take the menu on to ultimate bar food.